China's Internet would go to sea for a week on Reddit, let's watch the reality and talk about major occasions _ Beluga 118 issue

Sunday broadcast

[Mobile sport to sea]

How did Lilith and Youzu stick out inside the fierce Japanese RPG market?

In Japan's latest free game list trends, probably the most notable trends is "AFK ????" from Lilith (National Support: Sword and Expedition), which was officially released on June 30, and has always been on the RPG category list. the initial. "Red: Pride of Eden" (Crimson: Pride of Eden), which was just released by Youzu on July 9th, has also risen to second invest the RPG class.

The release time of both overseas games is only 9 days away, plus they have achieved good results simultaneously. Comparing the advertising strategies of both games, they can not do without strong localization.

Marketing warm-up period

Japan has a holiday golden 7 days every May. The state pre-registration website of "Crimson: Pride of Eden" was opened on, may 1, and the full total number of pre-registrations exceeded 1.3 million. Lilith's "AFK ????" started pre-registration on, may 18th. The total number of pre-registered individuals is 50w. Even though holiday golden advertising period is missed, the follow-up concentrate has already been on strengthening localized procedures, and the posters possess added Q printing styles. Well-known tone of voice actors dubbing, social media and tone of voice actors conversation, etc. to narrow the length with players.

Official launch day

"Red: Pride of Eden" was officially launched about the day that 10 diamond cards and SSR characters had been distributed, and Television CMs had been released simultaneously. The brand new CMs have been released since the other day and have more than 6.17 million views. "AFK ????" was officially released on June 30, giving out 30 cards with draw benefits. The brand new CM has taken the distribute of "AFK ????" to a fresh level, and the number of broadcasts in a week has exceeded 8 million.

Purchase period

From the perspective of mass media positioning, both mainly chose local mass media in Japan. Judging from the number of media commercials from June to July, "Red: Pride of Eden" has a complete of 79 groups, while "AFK ????" provides 149 groups, which is twice the previous.

Lilith and Youzu have accumulated rich knowledge in Japanese cellular sport publishing in the last "Awakening of Countries" and "Senior Three Kingdoms", and also have fully utilized their benefits in the above two new games. Both products have chosen to enter and be successful under the fierce Japanese RPG class. The high-quality requirements behind the products are even more commendable, which is furthermore the threshold for an adult market. (>>> Follow White Whale to Sea on LinePinterest, backstage reply 29439, browse the full write-up (>>> For more articles, click here to view

Opportunities in america live broadcast market may come from chatter

From BIGO LIVE to the united states iOS best-offering list, Just Chatting became the most popular channel on Twitch, the entranceway to the united states live broadcast market appears to have opened a little bit. There are also some small and medium-sized live broadcast platforms which have found Beluga whales to visit sea, expressing their desire to explore the market in the usa.

Data source: App Annie

July 20th U.S. iOS Best Sellers

BIGO LIVE American features: open up and diversified, UGC+PGC, unlimited exploration

Unlike BIGO LIVE in additional markets where it puts more "interactive" video ads, BIGO Live life has put plenty of image materials in the usa, and the core part of the communication should be "diversity and tolerance." Many anchors on BIGO Live life leaned on the sofa really relaxedly, and did not even play vocals to "chat" with fans or additional anchors.

In addition, the picture that users often haunt is in the vocabulary chat area. BIGO Live life allows users to produce a vocabulary chat area for 4, 6 or 9 individuals. The chat content can be very extensive, involving lifestyle, work, gender, songs and several other content. From the user's performance, everyone is very happy and excited.

Twitch sport anchors start to like chat + open up emoji function to improve interaction

Looking at Twitch, which has been on the web for nearly ten many years, it is no exaggeration to say that Twitch may be the largest sport live broadcast platform in the usa. In accordance with TwitchTracker data, the most watched category by users is "Just Chatting" 1st, and two of the top 5 channels most watched by users are Just Chatting anchors. The RealKnossi, rated number one, is really a German artist, actor and online poker commentator. His live broadcast style tends to be calm, lively and humorous, sharing everyday and routines with users, satisfying users' curiosity and desire for prying eyes.

Whether it is BIGO Live life or Twitch, they're actually releasing a sign that more and more American users are beginning to be interested in live broadcasting, and the content of the live broadcast may be common chat, which is undoubtedly for small and medium programmers The good information is that there surely is you don't need to spend big money to find professional anchors, and there is no need to bear high game copyright charges. (>>> For more articles, click here to view

【E-commerce going abroad】

[Hot Tracking] The epidemic continues to market online shopping developments and the e-commerce market continues to expand

Beneath the new crown pneumonia epidemic, with the continuous changes in social isolation and blockade policies, offline retail activities are still restricted. Rather, the usage of e-commerce applications and third-party purchasing market applications has increased.

Globally, as much traditional retail brands rush to adjust their strategies and enhance the performance of mobile applications, the usage of mobile-first applications has already reached an unprecedented level.

eBay is still the top ten purchasing app on the planet by downloads, because consumers find that they have more time to sell idle items at home. Chinese e-commerce applications such as for example AliExpress and Alibaba.com may immediately get to global online viewers, so there's strong demand inside the global market. In June 2020, Wal-Mart announced a partnership with Shopify (a well-known cross-border e-commerce platform), the most recent market app, to allow both companies to accomplish mutual benefits when acquiring brand-new audiences. Even suppliers rooted in bodily stores like Target have experienced growth in cellular app usage.

Nowadays, the time to fully "return to regular" from the epidemic is still unclear. The retail sector must consider e-commerce as a crucial area of the protection plan for offline purchasing. (>>> Follow Beluga's SeaPinterest, backstage reply 29437, browse the full article

The growth of confirmed cases of the brand new crown epidemic in Brazil

Data source: THE WORLD in Data

As of July 22, the cumulative number of confirmed instances inside Brazil has already reached 2.16 million, the number of confirmed cases is second only to the United States, in fact it is the next country on the planet when it comes to cumulative number of confirmed cases. What effect did the epidemic have on Brazil's mobile Internet?

E-commerce

E-commerce may be the most prominent monitor inside Brazil and also the entire Latin American region through the epidemic.

In accordance with data through apptopia, through January to May this season, downloads of e-commerce apps in Brazil increased simply by 99.3% year-on-year, the biggest increase among Latin American countries. In addition to the upsurge in downloads, Brazil's e-commerce sales have also seen a comparatively high increase. Information implies that Brazil's e-commerce product sales in June had been 670 million reais, or around 130 million U.S. dollars, which is the best overall performance of Brazilian e-commerce in 2020 Of the month.

Borrow

The other biggest change in Brazil's list may be the emergence of a lot of financial apps.

According to the changes in Brazil's Search engines Play list through the epidemic, the usage of online payment strategies has ushered in growth, especially after entering July, the download level of Mercado Pago provides always remained in the top ten of Brazil's Search engines Play list. . Simultaneously, the author has also observed that in Brazil's Google Play list, most of the top-rated apps are released by the Government Reserve Bank of Brazil. This displays that the economic level of the Brazilian individuals has certainly been greatly affected, but alternatively, it has certainly strengthened the popularity of monetary apps.

 

Brazilian users have always had a special preference for short videos.

The data of AppGrowing International Edition implies that TikTok still locked Brazil being an important market from March to July when the epidemic situation in overseas countries was severe. Through the epidemic, some small and medium-sized manufacturers have also left some opportunities. For example, a brief video product produced by a Chinese producer called Zapee Standing has also recently been downloaded to the Top 100 in Brazil's Google Play overall list.

Overall, despite uncertain factors such as for example Brazil's economic downturn and increasing unemployment rate, digital popularity, e-commerce penetration, and Brazilians' enthusiastic and bold personality and choice for entertainment products may also be good indicators.

Facing the Latin American market with great prospect of short videos to go overseas, exactly what should developers continue to know? Welcome to scan the BlockchainLink below to start to see the "Beluga Going to Sea Dialogue?Is enough time to visit Latin The united states?" "Lianmai Interactive Information.